Retail flagship / Bucharest / Concept study
The Edit
A brand, made into a place.
Design intent.
A fashion and accessories flagship for central Bucharest. The study connects the shop window, display galleries, private salons and practical work behind the scenes.
The ambition
Create a distinctive brand environment with room for discovery, personal service and the work that keeps a store running.
The design response
A restrained palette lets the collection take focus. Display furniture, lighting and more intimate rooms change the scale of the experience along the way.
01 / Inside the project
Give the collection its own space.
Accessories and footwear have different display needs. Shelving, plinths and seating let each collection be explored at its own pace.
02 / Inside the project
A more personal part of the visit.
Fitting rooms and a private salon make space for a quieter conversation. Soft textiles and familiar materials keep them connected to the public galleries.
03 / Inside the project
From the street to the stockroom.
The storefront introduces the brand; the preparation room supports its daily life. Both belong to the same brief, even when their finishes and priorities differ.
Pale limestone / Smoked oak / Satin steel / Indigo textiles
Full gallery16 images · all rooms and perspectives
A design exploration, presented through generated architectural imagery. This study does not document a completed commission.
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